Vattanak Khun, Phnom Penh, Cambodia is the co-founder of 505 Group, a Cambodia-based business solutions company that aims to provide clients with easy-to-use software solutions. After its creation in 2015, 505's team provided technical solutions to clients in exchange for laptops - rather than money. One of its products is Pawn Gate, a fin-tech solution that helps pawn shops and other companies active in micro-financing manage their financial transactions. It works with over 100 clients across hospitality, education, E-commerce, Real Estate artists, actors, and NGO sectors. Vattanak Khun, who is also the CEO of the company, won the Smart Technology Entrepreneur Award in 2017. Vattanak Khun graduated from the National University of Management with a Bachelor's degree in Business Administration and Management in 2007 and from the Institute of Foreign Languages, the Royal University of Phnom Penh with a Bachelor of Arts degree in Education in 2010. Vattanak Khun was born 05 May 1991 in Phnom Penh, Cambodia. He has graduated from the National University of Management with a Bachelor's degree in Business Administration and Management in 2007 and from the Institute of Foreign Languages, the Royal University of Phnom Penh with a Bachelor of Arts degree in Education in 2010. Vattanak Khun CEO of 505 Digital, Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytic tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.